Matt Brun, on a call this year
Except you.
Sorted · content strategy · our recommendation
How we put your face in front of NSW and Queensland tradies every weekday, in your words, without you standing in front of a camera.
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01The plan
You're on the feed Monday to Friday in five named shows, starting with your founder story. Every fortnight there's an article for search.
Every week
Each day has its own show, so people know what's coming. Wednesday alternates between The Quiet Part and your story. They go out on Instagram, TikTok and YouTube Shorts.
Article · fortnightly
Do I need a SWMS? The 18 high-risk jobs (NSW & QLD)
The bet
When a tradie needs safety sorted, yours is the first name they think of.
This isn't built to sell directly. It builds trust, and the sales follow over time.
You're the only person in this market with a face. The one thing you don't have time for is publishing at volume. That's the job this plan takes off you.
02The shows
Named shows turn a feed into a library people binge. Each has a day, a colour, a shape and a room. All five are made already, and so is the first piece of your story. Tap one for sound.
Monday
One question a tradie types into Google. The answer lands inside the first minute.
Tuesday
One episode for each of the 18 kinds of high-risk construction work that need a SWMS. Eighteen weeks from one list.
Wednesday, alternating
The founder story, told a piece at a time over months. Built only from things you've already said.
Thursday
The mistake of the week, and the one-step fix. Never mocking the tradie.
Friday
Something happened in NSW or Queensland this week. Here's what it means for your crew.
Wednesday, alternating
What your safety consultant won't tell you, with the regulator's own words on screen.
Still to make: a thread
The word
You, on the discovery call
You already own the word. The plan uses it everywhere: the sign-off, the show names, and even the mistakes show, whose name is its opposite.
That's you sorted.
Sorted in 60 · The 18 · Ask Matt
Don't be unsorted.
Unsorted
The verdict. Nothing after it.
The Quiet Part · Safety News · Matt's Story
03The eight weeks
The founder story goes first. After that, the shows settle into their days and the articles build the search side.
0
articles
0
videos
~0
pieces in all
Weeks 1–4 run at the starting lengths. At the end of week 4 we check how long people actually watch each show, and stretch only the ones that hold them.
Week 1 · Mon · Sorted in 60
#1 Does a sole trader have to do safety?
One question a tradie types into Google. The answer lands inside the first minute.
About 90 s
75 s – 2 min to start · up to 2:30
04The looks
Real creators film in a few places and wear a few things. Each show gets its own room, so the setting tells people which show it is. The room changes and the shirt changes. The way you move doesn't.
1of 5
Standing at the end of the kitchen island, the way you'd talk to someone while they made coffee.
Standing behind the island, squared to the lens, both hands resting on the benchtop. The loosest look, for the loosest shows, with room for your arms to move, and the closest to the shorts you already shoot.
2of 5
Phone low on the corner of the dining table, looking up at you: across the table, explaining.
Leaning in on your forearms, body turned a little, eyes on the lens. The weekly explainer is made here, so it's the least decorated look on purpose: one canvas on the wall and nothing else.
3of 5
Evening lamp light, leaning forward in the armchair. The warmest look, used sparingly.
Seated, forearms toward your knees, closed in and confiding. The only look shot in the evening, so it reads as after hours.
4aof 5
Home office, seated, squared to the camera. The composed view, for the serious register.
Chest-up and centred, both forearms on the desk and both hands in view. The most upright framing in the set. It's where The 18 is made.
4cof 5
The same desk against a plain wall, so the news can go up behind you.
Seated close, square to the lens, leaning in a little on folded forearms. In the edit the wall is swapped for the source itself: the court report or the regulator's page, its headline above your head, scrolled to each fact as you say it.
5of 5
Covered deck, palms and pool behind. Off the cuff, for the show where you say what the industry won't.
Standing free, a slight three-quarter turn, head back to the lens. The most room to gesture of any look.
Your house
The rooms are modelled on your Suffolk Park place, not a stock office. Never a work site, never hi-vis, never anyone else in frame. Whether your twin looks and sounds enough like you is one of your calls.
05Your calls
These are the decisions that are yours. Tap one for the detail. Your answer can be as short as yes or no.
What happens next
We start with a test render, and the founder yes/no round comes to you soon after. From there it's one message a week.
Prepared by Bay AI for Matt Brun
29 September 2026 · a draft, for your reaction